Sample Sidebar Module

This is a sample module published to the sidebar_top position, using the -sidebar module class suffix. There is also a sidebar_bottom position below the menu.

Sample Sidebar Module

This is a sample module published to the sidebar_bottom position, using the -sidebar module class suffix. There is also a sidebar_top position below the search.
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ZipGive Client Janeway Children's HospitalJaneway Children's Hospital Foundation

Mobile Giving proves to be an effective means to operationalize a Radio based Call to Action

ZipGive Client Janeway Children's Hospital

The Promotion

Two Day Telethon - June 3rd and 4th During the telethon, individuals were asked to text keyword JANEWAY to 45678 in order to make a $20 donation. The text to donate option was promoted regularly during the live broadcast as one of the ways to give to Janeway. Text to give was also promoted through their social media platforms including Facebook and Twitter. There were also special guests performing at different malls (see picture.)

Results

Janeway Children's Hospital Foundation raised $24,080 with an overwhelming number of the text donations being made in response to the live promotion. The donation price point was $20 and the breakdown was as follows:

June 3rd - 158 Transactions = $3,160
June 4th - 1040 Transactions = $20,800
June 5th - 6 Transactions = $120
Total = $24,080

For more information, please email Ursula at This email address is being protected from spambots.

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