Case Study : Janeway Children's Hospital Foundation Case Study
Janeway Children's Hospital Foundation
Mobile Giving proves to be an effective means to operationalize a Radio based Call to Action

The Promotion
Two Day Telethon - June 3rd and 4th During the telethon, individuals were asked to text keyword JANEWAY to 45678 in order to make a $20 donation. The text to donate option was promoted regularly during the live broadcast as one of the ways to give to Janeway. Text to give was also promoted through their social media platforms including Facebook and Twitter. There were also special guests performing at different malls (see picture.)
Results
Janeway Children's Hospital Foundation raised
$24,080 with an overwhelming number of the text
donations being made in response to the live
promotion. The donation price point was $20 and
the breakdown was as follows:
June 3rd - 158 Transactions = $3,160
June 4th - 1040 Transactions = $20,800
June 5th - 6 Transactions = $120
Total = $24,080
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