Maintaining your Mobile Databases is Key to Non Profit Success
Growing a mobile database is one thing and maintaining it is another - where you can't simply buy a list of opted in mobile telephone numbers - so it's worthwhile to protect, nurture and engage valued mobile subscribers that have indicated they want to receive content from a charity. In this sense, it's important to have charities build opted-in databases that can be integrated with their overall marketing efforts, as for instance a charity can text their mobile giving donors questions such as to find out why they gave.
So when charities receive donations from consumers, it's important to keep communications open, where communication to the mobile database is the key to success. The value of a mobile database cannot be underestimated edpecially if donors move, where their address changes, their email changes, but 99 percent of the time what will not change is their mobile phone number!
Read more at http://www.mobilecommercedaily.com/maintaining-a-mobile-database-is-key-for-nonprofit-success