New Ways to Fundraise: Importance of Mobile and Web Presence
ZipGive offers new ways to fundraise - both small and large non profit organizations can implement text message and social media originated fundraising to increase donations. We live in a fast paced society that expects results quickly. Today's society looks to their social networks and mobile devices to get information in real time. It is therefore crucial that your non-profit organization has a presence in both mobile and social network worlds, and the means to monetize this presence.
One way to integrate mobile fundraising is to utilize ZipGive's FaceBook widget that permits social network members to initiate a text to donate transaction right from their FaceBook page. The Facebook widget is available to charities that sign up with ZipGive and can be easily rolled out through a charity's fan page - it's a great way to extend microdonations into the realm of social networks.
Another way to fundraise by mobile is to use the ZipGive web widget that can be easily incorporated into a charity's website and that lets visitors initiate a Text-to-Donate transaction right from the desktop. This fundraising method similarly takes advantage of an "in the moment" response to a call to action to encourage a micro-donation that otherwise may not have been made.
To successfully use ZipGive's social network and website widgets you must always have a clear call to action on your website. Don't assume prospective donors know what to do.