Sample Sidebar Module

This is a sample module published to the sidebar_top position, using the -sidebar module class suffix. There is also a sidebar_bottom position below the menu.

Sample Sidebar Module

This is a sample module published to the sidebar_bottom position, using the -sidebar module class suffix. There is also a sidebar_top position below the search.
Learn More
Email

Montreal Canadiens Childrens FoundationMontreal Canadiens Childrens Foundation Raises Donations at Sporting Event

Mobile Giving an effective means to Unite Sports Fans and Make a $5 Donation

The Montreal Canadiens Children's Foundation, one of the first non-profits in Canada to embrace the Mobile Giving channel, looked to ZipGive to run their text message donation campaign. The goal of the campaign was to unite fans and allow them to make a $5 donation from their wireless phone.

The Promotion

Leading up to game night the Text to Donate option was advertised on a local radio station, which stated that fans would be able to make a $5 donation with their cell phone at that evening's Montreal Canadiens home game. The call to action (Text HABS to 45678 to donate $5) was then advertised on the jumbo-tron 6 times, coupled with the announcer's voice who also made a verbal call to action.

Results

The one night in-stadium mobile giving campaign generated a great buzz with the fans and raised over $1,700.00 that one night! All participants would like to send a special thanks to Canadian Wireless carriers for making this possible and passing through 100% of the donations.

Through the Mobile Giving Foundation, Registered Charities can leverage the ubiquity of mobile without the complexity, and expand & cultivate a new base of donors, creating permissive donor interactions.

For more information, please email Ursula at This email address is being protected from spambots. You need JavaScript enabled to view it.

ZipGive client Canadian Womens FoundationOverwhelming Radio Response to Canadian Women's Foundation Text to Donate Campaign

Mobile Giving proves to be an effective means to operationalize a Radio based Call to Action

The Canadian Women's Foundation (CWF) wanted to test mobile giving as part of a national fundraising campaign to end violence against women and looked to ZipGive to facilitate their text to donate program.

The goal of the month-long campaign was to solicit Canadians to take "just 1 act" to help save a woman from abuse, with one of the "acts" being a $5 text donation

The Promotion

The text donation option was promoted via print, radio, out-of-home (bus shelters, bar/restaurant ads etc.), social media, and at a Toronto Raptors game. CWF also allocated different keywords to different marketing mediums in order to track the performance and response rates.

Results

CWF raised $6,250 with an overwhelming number of the text donations being made in response to radio promotion.

Through the Mobile Giving Foundation, Registered Charities such as CWF leverage the pervasiveness of mobile devices to expand donor opportunities and cultivate new donor segments, thereby creating permission based ongoing donor and volunteer interactions.

For more information, please email Ursula at This email address is being protected from spambots. You need JavaScript enabled to view it.

ZipGive client Ottawa MissionGreat Response to The Ottawa Mission's Text a MEAL Donation campaign on Bus Boards

Mobile Giving effectively operationalize a Bus based Call to Action

The Ottawa Mission, a 230 bed homeless shelter in Ottawa, wanted to raise its profile in the community. It decided to include a text donation component in its message to try and acquire funds for special community meals that are held for the homeless 3 times a year Easter, Thanksgiving, and Christmas.

After receiving help from ZipGive to acquire its text to donate key word and short-code, the Mission chose to have donors make a $10 donation since the average price of a meal served at the homeless shelter is $2.97. A $10 donation was the way anyone could provide a homeless person with food for the day.

The Promotion

The text donation option was promoted via bus boards for 10 weeks in the fall and there were also radio and television ads taken out around Thanksgiving and Christmas. The Mission also tried to use Twitter and other social media channels to promote the text donation information as much as possible buy vardenafil online. The text info was given out anytime there is a media event or inquiry about the needs of the shelter.

Results

The ongoing campaign raised $7,000 in 4 months and there has been a significant amount of positive feedback from the community about the campaign. More advertising will be done in April leading up to the Easter Dinner for the homeless.

Through ZipGive and the Mobile Giving Foundation, Registered Charities such as the Ottawa Mission can leverage the widespread use of mobile devices to expand donor opportunities and outreach to new donor segments.

For more information, please email Ursula at This email address is being protected from spambots. You need JavaScript enabled to view it.

ZipGive client Ottawa Mission Text a Meal Donation Campaign

IWK Health Centre Foundation Zipgive Mobile GivingTexting Takes off for the IWK Health Centre Foundation during Recent Radiothon Broadcasts

Mobile giving an easy and effective donation option for radio listeners





The IWK Health Centre Foundation the fundraising division of the specialized health care facility for children, youth, women and families in the Maritimes was looking at texting as an option for fundraising, given the heavy use of social media on smartphones, and as a method of attracting younger donors. As a result the IWK Foundation decided to test mobile giving as part of its annual Radiothon fundraising campaigns. As a member of Children's Miracle Network, the IWK Foundation was able to reach out to ZipGive to make mobile giving a donation option for its recent Radiothon broadcasts in Halifax, Nova Scotia and Moncton, New Brunswick.

The Promotion

During each Radiothon broadcast, listeners were asked to text keyword" IWK" to shortcode 45678 in order to make a $10 gift. The text donation option was promoted regularly during the live broadcast as one of the ways to give to the IWK Radiothon and text giving was also promoted through the IWK Foundation's social media channels, including Facebook and Twitter.

Another strategy that was employed in Moncton was to set a time-specific goal for listeners to achieve through the number of texts gifts that were made. The IWK had a very committed volunteer offer to shave her head if enough text donations came in within a specific time period. The goal was set at 25 texts in an hour.

Results

During the 12 hour live broadcast in Halifax, listeners to the IWK Radiothon made 115 text gifts totalling $1,150. During the 30 hour live broadcast in Moncton, listeners made 249 text gifts totalling $2,490.

In Moncton, there was an overwhelming response from listeners to reach the goal to shave the volunteer's head within 10 minutes, the goal of reaching 25 text gifts had been achieved and within 20 minutes, 45 text gifts had been made.

In collaboration with ZipGive and the Children's Miracle Network, the IWK Foundation was able to raise $3,640 through text giving during its Radiothon broadcasts. The IWK Foundation is thrilled with being able to engage donors in a new way and believes mobile giving will continue to grow as a means of giving in the future.

For more information, please email Ursula at This email address is being protected from spambots. You need JavaScript enabled to view it.