TIM HORTONS CAMP DAY TEXT-TO-GIVE PROGRAM

The Campaign

The annual Tim Hortons Camp Day which helps send more than 16,000 deserving kids from economically disadvantaged homes on a once-in a-lifetime camping adventure, was supported by ZipGive’s Text-to-Give technology in 2011 and 2012. This is a nationwide giving campaign undertaken by one of Canada’s largest and most recognized brands.

The Strategy

A Call to Action to text the word CAMP to 45678 to make a $5.00 donation to the Tim Horton Children's Foundation, was placed on Tim Hortons special Camp Day coffee cups and distributed to coffee drinkers right across Canada, for approximately 1 month leading up to Camp Day.  Additional campaign support was present through placements of the Call to Action on digital menu boards within Tim Hortons Restaurant locations nationwide, website icon and utilization of ZipGive’s Facebook Widget.

The Results

The results were spectacular for a Text-to-Give campaign, where over $30,000 was raised during approximately 60 days! The beneficiaries were all the economically disadvantaged children  who attend camp with the Foundation.  These young people are from all the communities where Tim Hortons Restaurants operate, and attend one of the Foundation's six camps found across North America.  ZipGive is quite pleased to have played a part in growing revenue for the Foundation and looks forward to supporting this wonderful initiative in the future.

A NEW INITIATIVE FROM THE CLUB DES PETITS DÉJEUNERS DU QUÉBEC

Le Club des petits déjeuners du Québec in collaboration with All of Astral’s Quebec Radio Stations realized the Feed the kids campaign. A major interactive radio event where the objective was to raise funds via text messaging so that the Club’s children can have a healthy breakfast in the morning.

The Campaign

From January 30th to February 23rd, show hosts and spokespersons invited listeners to “Feed the Kids” and encouraged them to support the campaign generously by texting BREAKFAST to 45678 to make a $5 donation.  It was an interactive, fast and efficient method to give.

Results

4,360 listeners made a $5 text donation that revealed an outstanding $21,800 to benefit Le Club des petits dejeuners du Québec. Truly amazing!

The campaign was on air for a month, but the day of the event, February 23rd, is the day that the highest results were recorded. With the collaboration of Astral Radio, the different partners of Le Club des petits dejeuners du Québec, the volunteers and everyone involved, the unique Feed the Kids campaign gave amazing results in Québec.

DONOR INTERACTION - IMMEDIATE RESULTS & ONGOING CONTACT

The Ottawa Senators Hockey Team Sens Foundation wanted to engage and interact with potential donors in a new, innovative way, while at the same time building an opted-in database for future donor outreach and permission based marketing. Specific to the campaign, they wanted to create awareness for the Sens Foundation and the event Roger’s House Telethon presented by CN.

The Strategy

The strategy was to add the SMS component across multiple medias - to television commercials, in-arena promotional activities and online - all happening over a 4-hour period. All the opt-ins were to receive information on the Sens Foundation, their initiatives and upcoming events.

Results

A fantastic event result was that $5315.00 was raised during only a 4 hour period! This was also a 120% increase from the previous year's results. In accordance with their objectives they increased their opt-in database numbers by 30%, all using ZipGive SMS technologies.

TEXT TO GIVE HAPPINESS!

Variety – The Children’s Charity wanted to test Mobile Giving as a way to diversify their donor methods while reaching a younger audience, and looked to ZipGive to facilitate their text to donate program.
Donors were asked to Text to Give Happiness to a child who has special needs. Donors were able to text the word KIDS to give a one-time donation of $10.

The Promotion

The text donation option was promoted through the Show of Hearts Telethon which airs annually across BC on Global BC for two days, on individual radio stations throughout the province through Variety Children’s Radio-thons, specially designed Text Donating posters, social media and through various small fundraisers around the province.

Results

Since January 2010, Variety has raised $6,270.00, most of which was raised during the months of Telethon and Radio-thons.

Through the Mobile Giving Foundation and ZipGive, Registered Charities such as Variety – The Children’s Charity leverage the pervasiveness of mobile devices to expand donor opportunities and cultivate new donor segments - thereby creating permission based ongoing donor and volunteer interactions.